My professional journey began after graduating in graphic design in 2012 by working in the graphic design field, where I learned the value of connecting with audiences through design and enhancing my visual skills. However, I soon realized I needed a bigger stage.
So, I moved to Tehran from Kerman (my born city), to pursue my passion.
I changed my field smootly from UI design to product design, I've focused on bringing a series of useful products to life, by working with B2C and B2B businesses, startups, enterprise and SaaS services in various industries such as FinTech, Cloud Services, HealthTech, Recruitment, E-commerce etc.
Experience
Recently, I had a great opportunity to build and lead a cross-functional design team. Fostering creativity, sharing knowledge, and designing data-centered B2B and B2C fintech services, all while working closely with five product managers on five different squads, was truly engaging and enlightening. We joined efforts to improve customer experience and ensure business growth.
As a design professional, I bring strategic vision, the ability to drive the design process from concept to execution, with a passion for rolling up my sleeves and getting things done.
My philosophy
Seeking truth behind every challenge
I do not settle for superficial solutions or assumptions. I dig deep to uncover the main problem and its root cause. I use data and evidence to support my analysis and decision. I design the optimal engagement experience that addresses the core issue and delivers value.Clear experiences over complexity
As designers our goal is not to eliminate complexity or friction but rather create a clear intuitive and understandable product experience. at times this may mean adding thoughtful complexity.Constantly testing assumptions
It's easy we become over confident in our ideas and opinions. regroups iteration and testing can help bring clarity and confidence to the work.
What drives me
Growth
I admire environments where I can both contribute and grow. Iteration
Both in life and in product development, continuous improvement through small, incremental changes is the key to long-term success.Trust
Is vital to me, as it lays the foundation for crafting my finest workspaces.Fun
I'm inspired by people who bring laughter and positivity into my life.
What sets me apart
Proven experience in designing complex products
My expertise is in creating end-to-end solutions for products that are useful and delicate. I have developed products across various domains such as health tech, pharmacy marketing, cloud, and fintech.Communicative style of product design
I enjoy collaborative and supportive environments that foster growth, learning, and teaching. This approach allows me to learn from others and gain more insights about the business and customers, which helps me deliver high-quality solutions.Committed to creating value based on data
As a product designer, I'm committed to creating feasible and scalable products that deliver value to customers and businesses based on data. I always try to align customer needs with business goals and KPIs to bring value for both.
Hobbies
In my free time, you'll catch me at the theater, enjoying captivating performances with friends and my partner. I've got a theater background myself, having been part of a troupe and even earned some awards. I am also into crime and technology movies, and when it comes to staying active, you'll often find me playing badminton or cycling – two sports that truly light up my leisure moments.